High quality design & print, delivered direct to you or your clients.

Banbridge Printers Top Tips on Designing Flyers & Business Cards

Flyers and business cards can be a great resource for your business. You want to be certain that you are using the best possible designs for your flyers and business cards to get the most out of them. Below, we will be going over a few tips that you should be utilising to ensure that you are getting the best designs for each.

Tips For Designing Your Business Cards And Flyers:

  1. Size

When you are in the initial stages of the design process for each, you want to take a close look at the size. This is true for both business cards and flyers. For business cards, you typically want to stick with standard sizes to ensure that the cards are going to fit in a wallet. However, going the opposite of the standard can really help your card stand out. As it relates to flyers, you always want to look for ways to get your flyer to stand out. This means not conforming to typical standards for flyers. Typically, the larger your flyer, the more it will be noticed. Therefore, in Banbridge it would be beneficial to opt for the largest possible size for greater awareness and more impressions.

  1. Shape

Like the size, you will need to pick out the right shape for both your business card and flyer design. While most opt for the traditional rectangle shape, it would be wise to consider your options. This is especially true if you are in a creative field or you want to position your brand as a creative one. There are plenty of ways to help make your business card or flyer stand out by simply changing the shape. With the advancements in printing technology, it is now easier and more affordable than ever before to choose unusual shapes or to get very creative and to shape your business card like the shape of your product or even your logo. This will not only help you create a better first impression, but the more creative your business card is, the more likely they will keep your card. Like the size of it, when choosing the shape, you want to try to adhere to the standard-fit inside of a wallet.

  1. Material

This is another major thing that you want to consider in the initial stages because it can have a direct impact on how impressionable your card or flyer is and how well it does. A majority will end up choosing some form of card stock as it is the most standard and most affordable. However, if you want to position your brand as a creative one, you can consider a wide variety of materials ranging from metal to wood. Keep in mind, you want to stick to materials that would fit in a standard-sized wallet to ensure your card isn’t thrown away because it doesn’t fit.

  1. Logo and Necessary Information

The graphics of your business card and flyer will differ considerably. For a business card, you want your logo positioned prominently and you want only necessary information from your business. Therefore, you would want to include everything from your contact/business information and your position/title. Keeping things as simple and uncluttered as possible is key. You want your information readily accessible. Your business card should serve a function to make it easy to contact your business or yourself. You might even want to add a small QR code to make it easier for the person to contact you or to input your information. For your business flyer, you want it to have a lot more information. Depending on what the intentions of the flyer are, you should look to include different things. If your flyer is promotional, you want to include all of the relevant details for the promotion. If the flyer is simply pertaining to your business, you should look to include all of the information about your business on it. Having a cleanly designed flyer detailing your business is much less important as it is primarily informational.

  1. Colour

When you are thinking about the colours of your business card and flyer, you want to remain on-brand. It is very important that you choose colours that adhere to your comprehensive branding. Therefore, you want to choose colours that go well with the background of the card and that match your logo. This is going to keep your printed materials on-brand with your web branding and business branding. Keeping things in-sync can help you make your brand look much more professional and well put together.

  1. Choosing A Designer

If you are not a designer yourself, you want to attempt to find a professional designer. Finding a professional will give you the kind of results that you want to better position your business in the best possible light.

Overall, there is a lot to consider when you are designing any kind of printed material for your business. Utilise some of the tips above when designing your business cards and flyers for your business.

Shopping Basket

GET IN TOUCH